For nearly twenty years I called Milan home. It had all begun with a simple weekend in 2006 — which then became the centre of my professional and personal life.

Before landing in the gilded, often chaotic world of fashion, I was an interiors consultant: I dealt with homes. Not with floor plans — with atmospheres. It was with Ittierre — the company behind labels such as D&G, Ferrè Milano, Galliano, Scervino and Just Cavalli — that I took my first steps inside the fashion system.

My first sales campaign was with Ferrè Milano, where I learned the rules of formal elegance: collars, drops, fabrics, tailored construction. From there I crossed very different worlds — the vibrant colours and exotic prints of Just Cavalli, the theatricality of Dsquared2, the flair of Gai Mattiolo, the metropolitan aesthetic of C'n'C Costume National, and finally the urban, rebellious vision of Diesel, where I stayed for ten years.

Along the way I had the privilege of working with some of the most important international and Italian retailers: Bugatti in Dubai, Tsum in Moscow, Sugar in Florence, Gente in Rome, Giglio in Palermo, Yoox — to name only a few.

Everything orbiting fashion became my everyday: exclusive events, collection presentations, showroom set-ups, client and team management, last-minute problem solving. I once painted a pair of shoes late at night before a show, because that blue no longer worked.

Over the years I developed a strong ability to mediate between creative vision and what a client actually wants, finding the meeting point between what a brand wishes to say and what people wish to live. A delicate balance made of empathy, intuition and hard-won experience.

This is where my decision to devote myself to weddings comes from. Not as a change of direction, but as a natural evolution: bringing to the most intimate day of a couple's life the same vision, discipline and sensibility refined across years of fashion and high-level events.

I chose weddings because they are the only event that allows no second take, no approximation, no compromise. Because behind every aesthetic choice there is an emotion, a story, a delicate balance to respect. And because I deeply believe that real luxury, today, is feeling represented without having to explain yourself.

My approach comes from a precise method, formed in settings where aesthetics and organisation must work together, without friction and without margin for error.

I do not simply propose ideas: I take responsibility for the whole project, filtering choices, coordinating every element and holding the complexity so that none of it falls on the couple. Every decision is made with a clear view of the whole, because what looks natural and effortless is in fact the result of careful, silent direction.

My work is to guide without overshadowing, to intervene before a problem becomes visible. That is what allows a couple to live their wedding with serenity: knowing that behind every detail there is a solid, invisible structure holding it all together.